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iDate 2008 Miami

Written by: Thizbee

International Dating Conference is "the largest convention ever attended by executives from the Internet Dating and Social Networking industry." Attendees totaled over 600 this year, doubling last year's numbers. Miami was beautiful and the forecasted rain never arrived.

iDate SignScott and I finally arrived on Wednesday night (Thursday morning?!) after a hectic day playing the airport game. San Diego's departure had us running down the terminal in our socks holding our shoes, jackets, and other carry-on luggage in a jumbled mess hoping American Airlines would hold the plane just a few more minutes. Might I suggest eating AFTER you go through security? As other passengers were turning off their electronic devices and fastening their seat belts, Scott and I were bending like pretzels to get our shoes back on and tied.

Next came the Dallas/Fort Worth Airport, my favorite airport in the world. Terminals are set miles apart and though there is a train that travels the circumference and moving sidewalks, how any one makes their connections is a miracle. Even with the help of the tram that took us what seemed like only half-way there, we arrived after another 15 minutes of speed walking just as the last group was boarding the plane.

And as with any adventure in travel, the excitement didn't end there; because as we found out later at the hotel, Miami International Airport has two types of luggage: carry-on and lost! As a result of creative luggage handling we missed our 9 PM shuttle by 10 minutes and didn't get to the Hotel Catalina until long after midnight.

Scott spent the next few hours cursing the lack of promised internet connection in our hotel room (which, alas, we were never able to solve). We decided to say screw it to finding a connection and got cozy instead. Though we had expected carpet, the room had some wonderful books; our favorite was a compilation of vintage men's magazines from WWII to the 60's.

The Miami Convention Center was only two blocks from the hotel and it was a pleasant walk every morning.

iDate SignRegistration was a breeze, with plenty of industry swag in a logo printed canvas bag; and after we discovered that the convention was really two in one (dating and social networking) we found our meeting room with ease. Opening Statements (mostly about how the conference was going to run and highlights to look forward to) were led by Marc Lesnick, whom I had met via the virtual conference the week before. He was harried most of the conference, running two or three rooms at once, and keeping long winded speakers on schedule. May be he as ADD, cus there's no other way he could have done it all.

After the first day of Seminars (my highlights and lowlights from the two day conference are listed below) I walked away with the feeling that the majority of the industries leaders had no real-time contact with their customers and that Online Dating and Social Networking has very little to do with community and more to do with the almighty dollar and "conversion rates." Conversion is something that happens between the effort made by an internet company to get traffic on their site and when a user decides to sign up (and for pay sites, get your money) for services found on that site.

Sam Yagan of OKcupid made the comment that because he has a free site pushed by advertising he has 100% conversion. And though I agree with him that all our favorite sites like Google and Yahoo are free, the big industry "leaders" seem to think that free sites are not the wave of the future.

Below are some Highlights and Lowlights of the lectures, panels, and workshops we did attend.


Highlights

  • Evan Marc Katz teaches people how to use dating websites, and he taught us that small changes can make the biggest differences. We plan of making some of those changes very soon, others you will see in the next update, PMMv3.5
  • The GBLT community is alive and well and a growing demographic. The industry is paying more and more attention to that community as a viable, commercial market; which means on many levels folks on our own website are being noticed and that makes me wonder how long till Poly is a marketable demographic as well?
  • Matchmaking begins to take offline "brick and mortar" businesses online to utilize greater resources to contact possible clients. Though the services are often high end, $3000 and more, some are starting to offer less extensive services in the $100 to $300 dollar range. The main idea is Customer Service and plenty of it.
  • The final panel was about drinking beer and answering questions from the audience, with large bowls of chips at every table! Even though 5 main ideas where brought up again and again, these three are the ones I came home with: Customer Service, Profile Writing, and Additional Services.

Lowlights

  • White Label Dating is a company that helps new entrepreneurs build online dating websites; however the goal is more about making money for themselves by selling a new company a database pre-laden with customers garnered from magazines that have partnered with White Label. What does that mean? If you sign up for a "global dating" network site from Playboy, More, New Women, or Bizarre; you will be entered into a mass database and your "profile" will be sold to the highest bidder.
  • iDate Sign
  • A new law in New Jersey might very well be the beginning of governmental control on dating sites. It will affect PMM by way of adding text to our TOS in a specified fashion, but could lead to other difficulties from a site administration aspect in the future.
  • With a few exceptions; the industry has proven again and again that money is more important that community. They are using social networking type functionality like Horoscope matching, partnering with other companies to offer gifts, blogging, and sharing files on a website with the goal of keeping customers paying every month, rather than about creating camaraderie and a feeling of "family".
  • And here's the big one: Penthouse is taking over the world! They have created a company amongst their many businesses whose sole purpose is to acquire other companies including the rights to several Broadway shows, offline businesses, and FriendFinder. According to their representative what they can't build themselves they will just buy, and since they don't have the patience to figure out how to build online sites, they'll just buy outright. He did claim that often owners remain part of the company and have utilized the partnership model to the tune of millions for those partners. The goal is take the XXX out of Penthouse's reputation and make it mainstream.

The final "beer and chip" panel discussion included a fair representation of the many businesses and websites that spoke at the conference:

  • Mark Brooks - Online Personals Watch
  • Sam Yagan - OKcupid
  • Andrew Weinreich - Meet Moi
  • Elizabeth Wasserman - Mate1.com
  • Marc Bell - Penthouse
  • Markus Frind - Plenty of Fish

On the last day, during the last few minutes of the last panel discussion, something happened; something that should have happened on the first day during the opening statements. Like when Ross Perot changed all the issues for the 1992 Presidential Election debates:

Moses, from OnlineBootyCall.com said

(Paraphrased) I have gotten a piece of ass from every single one of your websites (laughter) -- no lie. What I want to know is what are your ideas on online dating and STD's? (silence). Because this has happened to our members, and at the parties sponsored by our site, I have started passing out condoms. (Shock) I wanted to know, what the industry sees as their role in STD education?

Suddenly, the promoters deemed it time to say good bye and end the conference with a reminder of he big party later that night.

Though an important statement made late in the conference, I am hoping not too late. The catch phrase of iDate 2008 has been "Niche." I am hoping next year it will be "Responsibility."


We continued the habit of going to bed on San Diego time and waking on Miami time while in Florida, and by the time we had our penultimate "board meeting" on the veranda of the hotel sipping White Russians we figured we'd spend our last day in bed until we had to check out. Our final "board meeting" was on the same veranda the next day; which we spent girl watching!